Taylor Norris
Education
​
2011-2015
University of Nebraska Kearney
Bachelor of Fine Arts,
Visual Communication Design
​
2013-2014
Portland State University
National Student Exchange,
Visual Communication Design
​
Skills
​
Empathy​
Collaboration
Cultural Awareness
Adaptability
​
Achievements
​
2016
Silver AIGA Award​
​
2015
AIGA Voting Poster Winner​
​
2015
AAF Omaha Scholarship​
​
2015
Gold and Silver AAF Addy Awards​​
​
2014
Excellence in Sustainability Engagement
​
2014
Sharon Bond Dermatology & Gateway Logo Winner​
​
2011-2012
UNK Art Scholarship
Professional Development
​
2023
Adobe Max​
​
2011-2016
American Institute of Graphic Arts​
​
2012-2016
American Advertising Federation​
​
2012-2015
Meet the Pros​​
​
2013-2014
Friends of Graphic Design
Experience
​​
2021-Present
Direct Travel│Senior Graphic Designer
-
Spearhead the development and oversight of all brand elements, campaign visuals, and design resources
-
Craft visual narratives that elevate the Direct Travel presence, drive new sales, and foster customer loyalty
-
Created impactful PPC ad campaign, achieving a .41% engagement rate driving significant audience interaction
-
Developed compelling visual materials that bolstered the sales team’s efforts, contributing to $79,701,275 in new business in 2024
-
Revitalized the company’s visual identity, leading a comprehensive and impactful website redesign that enhanced
user-experience and brand coherence
​
2018-2021
AAPACN│Senior Graphic Designer
-
Conceptualized and developed creative strategies, leveraging an array of print, digital, and animated marketing materials to enhance member engagement, foster strategic partnerships, and drive financial support for the organization
-
Designed interactive and user-friendly educational tools and resources, empowering long-term care nurses with professional development opportunities and essential learning, thereby elevating their expertise and performance
​
2018
Children's Hospital Colorado│Contract Graphic Designer
-
Collaborated with creative team to initiate and develop high-quality creative solutions through the creation of print, digital, and interactive projects that are compliant with brand standards
​
2015-2017
24 Hour Tees│Lead Graphic Designer
-
Cultivated brand awareness through apparel designs and company marketing materials
-
Gained experience with sales, customer service, non-profit fundraiser coordinating, and event planning
​
2014-Present
Freelance Design
-
My process includes research, design strategizing, preliminary concepting, design presentation, self-promotion, and overseeing business development. Projects vary from logo and brand identity development, the production of marketing materials, and modifying pre-existing designs. My clientele consists of over 18 small businesses and nonprofits
